Beyond home textile "marriage" Wensli silk to create top home textile products

Release time:2017.04.27

At the launching ceremony, Mr. Li Jianhua, Chairman of the Wensli silk, Mr. Jiang Wuji, Chairman of Beyond Textile 

and the news media of the two places attended the opening ceremony and launched a spectacular brand dialogue.


The signing of the project "big meet big" is Wensli from Lee gold standard silk series 

was famous partner Beyond textile high-end suite of famous. 

The two major industry leaders in the strength of the joint, 

will be committed to providing consumers with the ultimate sleep experience,

To create a noble and healthy and comfortable top textile products. 

Wensli carrying 800 years of silk cultural origins, 

is committed to the soft silk luxury and health culture into every corner of home life,

 put forward the "silk to make life better" healthy lifestyle.

In 2016, Wensli organized a professional R & D team, 

the consumer groups accurately positioned in the pursuit of healthy quality in the high-end elite who.

For the market low-cost, low-quality phenomenon, 

developed a high-quality, excellent experience of the gold standard silk 

was successful from the quality and the market to distinguish between ordinary products, 

won the white-collar family and the elite of the great recognition.

Gold standard silk was subverted to the traditional concept, conform to the four seasons, 

should be four o'clock, citing "Yellow Emperor" health of the Road, 

the use of high-quality silk as raw material, blend of thousands of years

 without manual skills, with soft, personal, moisture, breathable silk Feelings.

2016 G20 Hangzhou summit, gold standard silk was elected president for the hotel designated product, 

after G20,they also received the President's letter of gratitude and the major hospitality of the hotel affirmed.




Beyond Home Textiles Co., Ltd. was established in 1995, 

as the domestic first-line textile leading brand,

 95 years to take the lead in the "home textiles" concept, 

which led to China Textile Industry Association comprehensive introduction of "home textiles" the industry name, 

with " Beyond began "reputation. 

As the 25-year-old with soft tasting ability of women for the crowd positioning of the light brand, 

Beyond home textiles in the field of steady, deep plowing, 

and constantly break through to seek innovation.

 Is now showing a unique and diverse product style, and modern home textile life highly integrated, 

to create a very unique brand image and product characteristics, has long been a lot of the past, the United States,

 Professionals and consumers of all ages. 

"Big meet big" cooperation is the two brands of ideas 

and innovative thinking deep in the product which is a modern life of a new upgrade.

 The cooperation, the two companies on the quality of life of home life to better convey to the consumer, 

the consumer's purchase, into a choice of attitude towards life.




In the choice of partners, all things use the powerful combination of the way to enhance the value of the product, 

highlighting the excellent brand win-win effect; 

Beyond integrated high-quality sleep resources,

 to create a healthy sleep system, a good ecological chain.
The two brands partner partner is a great choice,

 not only make the brand in the competition in another way, highlighting the tight encirclement,

 but also rich product categories, enhance the cultural connotation of the product.
"Big meet big" will be May 14 Mother's Day officially launched. 

Mother's love is worthy of life thanksgiving. 

Wensli and Beyond two brands devaluation of the best quilt, pay tribute to the most beautiful life love, 

looking forward to bring consumers more happiness to enjoy the big.



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