Consumption structure change "light luxury home", become the industry turning point.

Release time：2017.05.02

In the past March, the home industry, "Huashan sword" perfect closing,

in the large and medium-sized furniture exhibition,

"Light luxury home" as a business to capture 80,90

after the vanguard of the consumer market, as the show a "strong dark horse."

In March this year, the United States, "Citizen Times" website article reports,

in recent years, many Chinese businessmen came to Tennessee and other places,

The local processing of timber to the Asian market, especially in China,

where the new rich consumers demand for quality products is pushing up.

Lens reversal, the time back to early 2016,

Domestic luxury home leader - Da Vinci home in Beijing silent store,

For a time caused the industry's sigh, "chop party" where to go?

See here, you can not help but Tucao said:

"What old iron, you do not contradict it?

Old iron here to tell you that this is the "contradiction" in the birth of the "consumer change"

Da Vinci home in recent years,

ignorant undoubtedly confirmed that the traditional home luxury market structure has undergone enormous changes,

China's economy for more than 30 years of rapid development,

and now has been "primary show off their wealth"

Consumers for high-end household goods demand gradually from a simple luxury to high-quality home transition,

from the material needs to the spiritual needs of the transition.

And this change behind, "light luxury home" to "low profile" state began to occupy the market.

"Light luxury home" in just a few years time, became a veritable "net red"

The latest set of data shows that the light of

the Baidu index has been from July 2013 more than 70,

Rose to the current more than 300, and light luxury furniture has been

more than 200 million network information,

At least more than 20 mainstream furniture brand in the new product design

in the introduction of a light element.

Which butterfly from the founder of 94 years since,

has been in the high-end consumer market,

In recent years, with the 80,90 after the outbreak of the market,

Butterfly more by the introduction of the design and technology on the personalized, quality

Even more with 80,90 after the characteristics of the home design.

The rise of the new middle class,

so that "petty bourgeoisie" became just needed.

Accompanied by the situation in recent years,

the situation of luxury goods at the same time, is the rise of new products.

The new middle class is different from the older generation of middle class for the high desire for money,

On the contrary, they pay more attention to self-life itself and a sense of life experience,

For consumption, product quality has become the primary consideration of the new middle class.

The rise of new middle class is undoubtedly affecting and adjusting the consumption structure of the whole Mainland.

In the concept of luxury consumption, light luxury furniture has long been beyond the "jewel" stage,

And tend to a rational, healthy way of consumption, consumers buy light luxury furniture is not worship,

Not to walk in the front, not to show off praise, just to enjoy the beauty of life.

Every inch of the flow of space, every piece of furniture parked, each side of the color bloom,

Butterfly is a "poetic" incarnation. It will be quality, youth, love deeply rooted in the brand culture,

Butterfly is seen as "the founder of quality of life", beautiful, practical, comfortable as the flow of DNA as one of them.

Is classical, but also modern, is fashionable, but also classic, is noisy, but also peaceful, is warm, but also reserved ... ...

Light luxury home, in this era, find the real oneself.

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